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What’s on your Wanderlist?
HLabs collaborated with Atlas Obscura to create a visually stunning and interactive "Where to Wander" destination guide, on Webflow, aimed to inspire travel, drive traffic, and attract multiple sponsors.
Services
Web Design
Campaign
Brand Design
Webflow Build
Illustration
Animation
Social Activation
We collaborated closely with Atlas Obscura to define a dynamic user experience, focusing on a rotating compass header and endless card swipe module to highlight 24 curated destinations.
Using Figma and Adobe Illustrator, our design team created a captivating interface, while Webflow allowed us to build a scalable and flexible platform for future updates. We’re currently on the second year!
Mid-project, we adjusted the design to accommodate the client’s sponsorship goals, ensuring it met their needs without compromising creativity.
We utilized Microsoft Clarity to analyse user interactions and optimise the design, delivering a smooth and engaging experience across all devices.
“This project with Atlas Obscura was a success, solidifying HLabs’ position as a trusted partner for large-scale, interactive web design.” — Dru, HLabs’ Illustration Director
The success of this project not only resulted in the continuation of the "Where to Wander" series but also led to two additional Webflow projects with Atlas Obscura, cementing HLabs’ position as a trusted partner for large-scale, interactive web design. The project’s innovative design and seamless functionality highlighted our agency’s strength in executing complex web solutions that engage audiences and drive business growth.
