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HLabs offers editorial?! Here’s 11 services you can trust us with
Editorial is a powerful tool. When utilised effectively, it helps to build a meaningful connection with your audience and increase engagement. It can promote and sell, it can convey messages, it can push CTAs, it can inspire, and it can educate. Strong copy that’s accurate, creative and original will get the attention and trust of the reader and put you in the best position possible to achieve your targets and visions.
From brand copy, to sales copy, to creative storytelling, we understand the difference and the importance of getting it right! Here’s eleven things we can collaborate on when it comes to editorial.
We love a creative headline!
1. Copywriting
Our editors understand that when it comes to copy, every word matters. We can deliver clear, researched, engaging, and accurate copy that hits the brief in the required timeframe. Previous examples of HLabs copywriting includes product pitch presentations, press releases, full website copy population, annual reports, marketing blogs, and brand messaging .
2. Story writing
But isn’t writing stories the same as copywriting? Well, kind of. Story writing is longer form editorial that sees a writer deliver content like news stories, features, supporting event editorial like previews and reports, or Q&A interviews. Stories are an impactful way to help your brand or campaign stand out in an entertaining and memorable way. We love telling stories for our clients, see some below!
3. Editing
If the copy is pre-written and supplied along with other assets, we can sub-edit the copy for spelling, punctuation and grammar. Our copy editors can also assist with the sentence structure of the copy to ensure it flows naturally alongside the design, visuals, interactive techniques, and page features.
4. Editorial strategy
Want an audit of your editorial output? Maybe want to shake up your offering? We can help with performance analysis, story ideation, optimal release planning, story formats, SEO optimization, and how to digitise your content with interactive and immersive storytelling features.
5. Highlight content
Our editors will assist the designers in picking out the highlight content of the story from an editorial perspective. For example, this could be statistics, facts or quotes from key characters that could be made more prominent in the design process for example, through the use of illustrations or animations.
6. Design compatibility
If working on an interactive story, the text and design need to work together in order to create a special experience for the reader. Our copy editors will work in sync with the design team to ensure everything fits.
7. Format and narrative
Our editors will brainstorm what format they believe best suits the text and edit accordingly in collaboration with the client.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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