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HGV Superheros Campaign
To create a series of comic book-styled animations featuring the Hilton Grand Vacation team as heroes, helping people achieve their perfect getaways. The concept was as bold as it was inspiring—visual storytelling that combines creativity with a heartfelt message of customer care.
Services
Illustration
Animation
Social Activation
We dove headfirst into this project, building everything from the ground up. Our in-house team crafted bespoke illustrations that turned everyday heroes into comic book legends, using real-life references from the HGV team to keep the stories authentic.
Animation was handled through Rive, allowing us to create smooth, dynamic visuals that captured the energy and enthusiasm of each story.
To add depth and dimension, we leveraged Freepik's AI to generate intricate backgrounds for each scene, allowing the holiday magic to truly shine.
Five separate Instagram Reels were created for HGV’s official page, each highlighting different aspects of the customer experience, and we produced a YouTube video that combined all five stories into one cohesive narrative.
“It was an exciting and rewarding challenge to bring the diverse stories of the HGV team to the forefront, using only the power of illustration and animation to capture their unique perspectives and experiences.” — Chay, HLabs’ Creative Designer
The outcome? We didn’t just enhance digital storytelling—we brought the HGV brand to life with 16 distinct content pieces that truly resonated. The results speak for themselves: over 80,000 impressions and more than 2,600 engagements across social platforms. Our audience wasn’t just captivated by the striking visuals and creative narrative; they felt a genuine connection to the human touch that HGV represents. This project was a true collaboration, combining our team’s creative talent and technical precision to deliver a campaign we’re incredibly proud of—one that not only met but exceeded expectations.
