You can customise so much (and especially your site’s metadata)

A web page’s metadata is super important for informing search engines and users about the content of a webpage. It’s something simple you can do to improve your performance in search results. 

In fact, tailoring metadata for each page will make it a lot easier for search engines to understand and index the content, contributing to higher search engine rankings and increased visibility in search results, driving organic traffic to your site. 

And the great thing is, Webflow’s CMS interface has a really smooth process for customising meta titles, descriptions, and other SEO-related elements for each page of your site. You’ll also be able to customise the slug (the part of the URL that comes after the domain) for each page. Webflow also makes it easy to customise proper header tags (H1, H2, H3, H4, H5 and H6) which is very useful for SEO. 

But our favourite customisation feature with Webflow is that you can build your CMS according to your design and not the other way around. For example, here at HLabs, we create custom-built story templates for clients and then adapt the CMS to fit the design. This hugely helps in converting intricate designs (which we’re able to create using tools like the Figma to Webflow plugin) into functional websites which are easy to maintain. 

‍

‍

You can add structured data

Structured data provides additional context and information about your content to search engines, helping them better understand the meaning and relevance of your pages. 

In turn, this enhances your chances of appearing in rich snippets, knowledge panels and other special search result features. These often attract more attention from users, which can get you more clicks. 

Adding structured data can be quite complicated with some website builders out there, but Webflow does an excellent job of simplifying the process, even if you have limited technical knowledge.