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Vimeo & It's Nice That invite HLabs to discuss video innovation
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Interactive video creates 66% more engagement and 44% longer viewing time. You have less than six seconds to engage with a user watching a video. These insights and many more were discussed across the panel in Vimeo's latest event.
Here's a rundown of the event and what we took from it!
Hannah Springett, Founder & CEO of HLabs discussing changing landscape of no-code tech
Who was speaking?
Fa & Fon: Talented twins who work together on amazing content from a huge range of creative projects, from ad campaigns, and music videos all the way through to TikTok.
Hannah Springett: Founder & CEO of HLabs.
Katie Halpern: Partner Success Manager at Vimeo.
Matt Alagiah: MC of the event and Editor in chief from It's Nice That.
Also a special mention to Trendy Grandad our photography & video production partner for capturing the event so well.
What was discussed?
After helping ourselves to coffee and far too many pastries we started the session with a brief intro from Katie, partnerships manager at Vimeo. As well as an update on Vimeo, a tool beyond just hosting, we introduced the speakers with a quick sample of their work. As videos of course!
Matt led the panel discussion to cover topics on inspiration, work ethic, changes to the industry, opportunities, project highlights and of course the hot topic of AI. It’s Nice That will be launching their write-up real soon!
The Rive app deserves a special mention as a video innovation we’re using to replace heavy mp4s. It’s allowing us to create animated content on websites that are interactive, high-performing and so much easier to use than Lottie files. Watch this space!
What has Vimeo got to offer?
Vimeo can help you create interactive video narratives or shoppable videos in a matter of hours. Vimeos demo, showcased the tool, the features including trackable hotspots, journey mapping and jump links. The demo had people in the audience creating on the tool and leaving the session with their very own interactive videos in just twenty mins! It really is that easy!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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