Webinar: Unleash engagement in your interactive storytelling using 'no-code' platforms

HLabs TV

Unleash the power of captivating web experiences: Watch Hannah Springett, HLabs founder & CEO, at Webflow's conference as she reveals the secrets of creating sparkling websites, editorial pages and engaging digital experiences.

20th Nov 2021

20 min watch

Written by Andiana Cáceres Martínez

In this session, Hannah dives into the world of global publishers like Red Bull, Vogue, Wired, and other powerhouses from the Condé Nast family, to unveil how these industry giants are taking user engagement to new heights by harnessing the power of user-focused, animated and interactive content through a wide range of no-code platforms to revolutionize and increase user engagement.

Summary of the key takeaways:

Understanding how interactive storytelling can enhance user experiences through interactive features and smart editorial content all built on no-code platforms.

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Creating visual variety different with assets like photography, video, illustration, data, typography, and iconography, helps to effectively communicate information and increase retention.

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Incorporating motion graphics and small animations to increase dwell time and engagement, even with simple elements like cinemagraphs.

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Making interactions relevant to the audience and content, using hotspots, popups, hover interactions, sound bites, autoplay videos, quizzes, and decision trees helps increase click-through rates and provide a personalized experience to the user.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.