.gif)
Awwwards Conference 2023: HLabs Amsterdam team enjoy inspirational offsite
Web inspiration and Awwwards go hand in hand. In the last year, we've attended three of their conferences, and been awarded three honouree mentions for our own work on Awwwards.com.
We used our annual Amsterdam offsite this October to find the next inspirational ideas, terrific technology, and creative companies to keep HLabs at the front of innovation.
Here's what we found out from the 4-day trip.
HLabs enjoyed meeting old friends and new, including the lads at OffBrand.
Design systems, deciphering chaos and glorious art direction advice served with comedy & humour
Graham McDonnell kicked off the conference with his talk 'How to make terrible branded content' which highlighted the often-overlooked mistakes that publishers make, drawing from his experience at The New York Times and TIME's branded content studios. Being the first time I'd seen a talk with such a focus on publishers, the takeaways were sent to the rest of our my team right away to compare notes!
Berlin based, graphic designer Lu Yu encouraged designers to embrace chaos and creative exploration, emphasising that design should be about getting messy and having fun.
We explore the future together through our collective imagination, and the future becomes a social dream, woven together by stories.
Alicia Shao
Alicia Shao, in her talk 'Designing for the Unknown' discussed the importance of designing for the future, combining design, storytelling, and system thinking to create optimistic and political futures for all. This talk left us discussing humbling theories for days after. I took the instruction to ask 'what if?' Making sure you remain formulating answers with confidence, optimism and openness.
Edan Kwan of Lusion delved into the world of creative digital design, emphasising the significance of the unseen elements and creative coding in the digital realm. The main takeaway I took from this talk was their love of experimenting. All this and more is documented in the stimulating experiences showcase: Lusion Labs.
Fredrik Öst & Erik Kockum, the double act from SNASK, closed the day beer in hand by sharing eye-popping design, idea generation revelations, client testimonials, and larger-than-life work. Even with technical difficulties they delivered a comedic presentation with everyone in the audience laughing along with it.
No-Code global takeover, the importance of kindness and indisputable effects of AI
Ilja Van Eck and Erwin Luijendijk discussed the transformative role of no-code in digital creation, highlighting how it has changed the dynamics between developers and designers.
"How will we ever know if we are good enough?" Valerie Fuchs
Valerie Fuchs debunked myths about productivity in tech and introduced ‘kind code’, emphasising that the era of "10 x developers, ninjas, and rockstars" is over. Check out 'Female Freelancer Developers' here.
"You are someone’s role model"
Valerie Fuchs
Nicolo Miranda explored AI-human interactions, Web3, and VR/AR experiences, suggesting that mastering AI is not just a competitive advantage but a survival skill. HLabs loved hosting Niccoló at the Stedelijk Museum last year for our own private presentation. His work will continue to be on our radar! Read our interview with him here.
Not all inspiration comes from the conference...
These trips for me have two sides. The conference itself with the talks, speed networking, too much coffee and swag bags, and then the after parties and focussed time with my remote team members.
This year was no different and our Amsterdam team of, Shadi, Creative Director, Deima, Creative Designer and Rick, Senior Motion Designer enjoyed the culture and vibrance of Amsterdam over too many beers and cycle rides. Shoutout to the team for always making me feel incredibly welcome and looked after!
Check out Shadi's 'Day in the life of' blog here and find out what life really is like in this wonderful city as a Creative Director.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
We’ll show ours if you share yours.
Share your details so we can stay in touch and directly show you premium HLabs content!